Photography by Ronald Smits
Cc Flo - Genmab Utrecht
Cc Flo applied as a large, signature wall for the main meeting room of Genmab, a pharmaceutical company in Utrecht (NL).
Cc Flo forms a wall built up of small components that move with the wind.
Any air flow in the building or a person
walking by, triggers a slight movement.
Effect - it activates, triggers your senses and stimulates concentration and focus through an aquarium effect.
Material - aluminum powder coated frame with printed PVC film circles
a signature wall made
up of many moving components that resemble a sky of clouds
What new characteristics can we give the steel, to enhance the material to be of an addition to our living environment? Or in other words; how to transform a 'cold' and flat material like steel into an enriching, voluminous skin for interior architecture?